Target Your Market
Customer analysis and identification provide you with a comprehensive understanding of your target audience. Through various research methods, we collect valuable information about customer demographics, behaviors and lifestyles. This data-driven approach allows you to segment your customer base and create tailored marketing campaigns that resonate with specific customer groups (prospects, ACIs, referral sources, etc.). This research can also uncover hidden trends and emerging customer segments, helping your community stay agile and adapt to evolving consumer demands.
Customer analysis and identification provide you with a comprehensive understanding of your target audience. Through various research methods, we collect valuable information about customer demographics, behaviors, preferences and needs.
This data-driven approach allows you to segment your customer base, create tailored marketing campaigns, and develop product and service offerings that resonate with specific customer groups (prospects, ACIs, referral sources, etc.). This research can also uncover hidden trends and emerging customer segments, helping your community stay agile and adapt to evolving consumer demands.
The insights gleaned can empower you to identify your ideal resident, refine your marketing strategies, and enhance customer experiences, ultimately leading to more successful operations.
Mail List Analysis
Our mail list analysis compares your lead and move-in ZIP Code origin data with your past mail list ZIP Codes to determine those that have been the most effective as well as identify additional areas of opportunity from a geography perspective.
Utilizing your community’s rates and industry assumptions regarding standard pricing to income ratios and spend-downs, we also make recommendations for minimum income and net worth qualifications, in addition to a variety of other parameters to help further target your direct mail list.
Depending on your specific target audience and budget, we have access to a variety of list options to meet your needs.
Beyond utilizing this analysis for direct mail list needs, it can also be applied to digital and other integrated marketing campaigns and efforts.
Database Appends
Our database append process takes all records within your CRM and utilizes national databases to fill in missing contact information – including phone numbers and email addresses – as well as append up to 400 different demographic, financial and lifestyle factors to each record.
This data provides limitless possibilities for analysis and targeting. As part of the data append process, we will conduct an assessment of the data to draw conclusions and help refine your target audience based upon those who already showed interest in your community. This data can also be utilized to plan targeted events that tie to specific interests of prospects in your market.
Buyer Profiling
The end result of this analysis is a comprehensive report that details demographic and lifestyle trends among your move-ins as well as a data output mail list of look-alike prospects in your market, ranked by level of similarity to your move ins.