Research Beyond the Numbers
Understanding your market or customer is about more than just knowing the numbers. Our qualitative efforts take market research one step further to better understand customer preferences and needs. Our team is skilled at knowing right the questions to ask and the senior-friendly formats to utilize to maximize participation in our survey and focus group projects.
Customer analysis and identification provide you with a comprehensive understanding of your target audience. Through various research methods, we collect valuable information about customer demographics, behaviors, preferences and needs. This data-driven approach allows you to better understand your prospects, segment your customer base, create tailored marketing campaigns, and/or develop new products that fit the needs and desires of your specific target market.
Surveys
Surveys are one of the easiest ways to obtain qualitative data from an audience. Whether you are looking to gain insights from the local target market to plan for a new senior living development, conduct regular satisfaction reviews of your residents, or simply looking for a different way to generate new leads, SageAge can help.
We offer a variety of survey services to meet your needs including but not limited to:
- Lead generation
- Quality assurance/resident satisfaction
- New development testing/feedback
- Lost lead/depositor analysis
- Lead advancement/post-event feedback
Depending on your specific needs and budget, we conduct both electronic and/or mailed survey efforts. If you don’t already have an audience to poll, we can assist with that as well.
Our surveys are not cookie-cutter. While we maintain a library of questions that have proven successful in the past, we customize all of our surveys with your particular data goals in mind, ultimately providing you with the exact insights you are looking to gain.
We create and distribute each survey and manage all aspects of data collection, compilation and analysis. The end result is a report that presents graphical data, extracted insights, and actionable next step recommendations for our clients.
Focus Groups
SageAge conducts senior living focus groups for our clients to test new products, messaging or brands, as well as gain market insights for new development projects. In addition, our focus groups also serve as excellent lead generation tools.
While our focus groups primarily consist of open group conversations on presented topics, our live polling software also allows us to gain some quantitative data as part of the process, offering quantitative insights for our clients as well.
We manage the focus group process from start to finish – from coordinating with the venue to recruiting participants, moderating the sessions and compiling and analyzing the data gathered. Our focus group reports provide an overview of key findings from each discussion topic, details on any quantitative data that was obtained, and actionable recommendations.