Competitive Analysis & Mystery Shopping

Competitive Intelligence (CI) is the vital process leading senior living communities use to update and sharpen their business plans and direct marketing efforts. CI identifies not only what is happening in your market, but also your competitive position in the market.

Competitive analysis involves more than simply identifying your competitors and gathering data. It is a formal, dynamic process that assesses competitors’ capabilities, strategies, activities and behaviors to support and improve decision-making.

Whether you are a stand-alone senior living community or a retirement community campus, our competitive research reports provide you with essential information for your sales team, strategic planning, marketing campaigns, pricing, and research and development.

Stay Ahead of Your Market

Competitive Intelligence (CI) is the vital process leading senior living communities use to update and sharpen their business plans and direct marketing efforts. CI identifies not only what is happening in your market, but also your competitive position in the market.

Competitive analysis involves more than simply identifying your competitors and gathering data. It is a formal, dynamic process that assesses competitors’ capabilities, strategies, activities and behaviors to support and improve decision-making.

Whether you are a stand-alone senior living community or a retirement community campus, our competitive research reports provide you with essential information for your sales team, strategic planning, marketing campaigns, pricing, and research and development.

Mystery Shopping

Mystery shopping – also referred to as senior living secret shopping – can be a valuable process to not only receive an unbiased review of your sales team, but to also be able to compare your team’s skill and approach against other community sales teams in the market. The information gathered from these shops can be used for sales training and coaching opportunities to ensure your sales team is as effective as possible.

Senior living mystery shops are also a great tool to gather accurate competitor pricing information and details. Data gathered during secret shops reflects the true experience of prospects in the market when they are shopping your competitors. Learning how those experiences differ from that at your community can help to identify your community’s strengths, weaknesses, and potential opportunities to improve prospects’ first impression of your community.

Our team of mystery shoppers all have years of experience in the senior living space. This allows them to assess better than a typical mystery shopper might; they know exactly what questions to ask and what to look for in buildings to more accurately judge the true competitiveness of other market area communities.

We offer both telephone mystery shops and in-person secret shops, depending on your specific needs and the level of detail you are looking to gather.

Competitive Analysis

Knowing that prospects typically interact with at least three or four communities during their senior living search, it is vital for senior living communities to know and understand how they stack up against competitors. While an obvious goal of a competitive analysis is to gather pricing details, these efforts can be utilized to gain so many additional insights – from how your sales team is handling inquiries and conducting follow up to how your community is being presented and what type of experience your prospects are having.

Our competitive analyses can be conducted online, via telephone or in-person – or any combination of the three. These efforts can also be customized to meet your specific needs. Prior to beginning any competitive assessment project, we hold a kick-off call with your team to discuss competitive communities and any specific details that need to be gathered from each and we will incorporate those items into our research process to the extent possible.

We offer various options when it comes to reporting from our competitive analysis work – from detailed comparison spreadsheets to shop rating forms and written narratives describing the shop experience. Our reports not only include valuable details and insights but actionable recommendations to help your community excel in the market and exceed prospect expectations.

Pricing Analysis

Taking a competitive analysis one step further, our pricing analysis services take a deeper dive into your pricing compared to market area competition and provide you with dependable, data-backed recommendations for pricing adjustments.

Given the vast array of pricing structures in senior living – especially when it comes to assisted living and care costs – and the varying levels of included services and amenities at communities, it is essential to ensure you are comparing apples to apples when looking at pricing across the market. Our pricing analysis takes a careful look at competitors and works to account for all of these factors to create an equitable review of pricing in the market.

The end result is a report that accurately demonstrates how your pricing truly stacks up in the marketplace and provides specific recommendations for pricing adjustments to ensure your community remains competitive.

Ready to take a deep data dive?

This field is hidden when viewing the form
Text Messages

Loading...