Providing Blueprints for Senior Housing Development Success

Market feasibility studies are an essential part of new product development, to ensure the project can be viable and, more importantly, successful. Market feasibility studies help us determine the demand for your community’s services in your primary market area before you ever break ground. We take demographic, competitive, and market-specific data into consideration, run the numbers, and come up with an analysis of how your proposed project community fits in the marketplace.
Market feasibility studies are an essential part of new product development, to ensure the project can be viable and, more importantly, successful. Market feasibility studies help us determine the demand for your community’s services in your primary market area before you ever break ground. We take demographic, competitive, and market-specific data into consideration, run the numbers, and come up with an analysis of how your proposed project community fits in the marketplace.

Market Feasibility & Demand Analysis Services

Our market feasibility and demand analysis services provide you with an accurate picture of the market potential and the forecast period and enable you to make data-based decisions about the value of an opportunity and the projected return on your investment.

We offer a range of market demand analysis studies to meet your needs at your specific point in project development.

Market Feasibility Studies

Market feasibility studies are an essential part of the new product development process. The purpose of a feasibility study – sometimes also referred to as a demand analysis – is to assess the market from a demographic and competitive perspective to ultimately determine if there is demand for additional product in the market.

At SageAge, our team of market research professionals work collaboratively with you to identify the primary market area for your project or expansion then delve into the demographics and competitive landscape of the market. Utilizing our extensive industry knowledge, we then determine appropriate assumptions specific to your market and project to calculate accurate market demands for each senior living lifestyle type you are considering.

We also take our demand analysis one step further by assessing demand at a range of price points to test fee sensitivity in the marketplace. Doing so allows us to make more pointed and precise recommendations with regard to unit mix and pricing for a new development project.

Our feasibility studies can be completed via desktop or in-person analysis. While both types of studies are effective, in-person competitive analysis allows our team to gather in-depth market insights and more comprehensive competitive information.

But no matter which approach is taken, our comprehensive reports deliver the data needed to make the best business decisions regarding your potential project.

Market Demand Overview

For those that have a site/project in mind but want to confirm preliminary demand before proceeding with the time and cost associated with a full-blown market feasibility study, our Market Demand Overview report has been designed to meet this need. These studies are also great for existing communities that want to confirm market demand before making price increases or changes to their pricing structure.

These mini assessments include defining the project’s primary market area, obtaining demographic data, identifying competitive units within the market, and calculating preliminary demands. The results then allow SageAge to be able to examine market saturation and make recommendations regarding potential opportunities in the marketplace. For those considering new development projects, these results also help define focus for next-step market feasibility study efforts.

Preliminary Market Identification

Our Preliminary Market Identification reports were created to help guide those who may be interested in building a senior living community in a certain state or area but have not yet identified a particular site.

Our market research team works to drill down to identify pockets of qualified target market seniors in your desired areas/regions. From there, we do a high-level analysis of the competition in the area and determine current market penetration rates. Based upon the results of those calculations, SageAge is able to provide recommendations for key areas of concentration for potential site identification.

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